#GivingTuesday: The History

What comes to mind when you think of the days following Thanksgiving? Do you think of
leftover turkey sandwiches, turkey soup, turkey casserole - turkey anything and everything?
Perhaps you get up early on “Black Friday” to hit the mall in search of Chanukah gifts. Or
maybe you participate in “Cyber Monday”, where online stores offer their greatest discounts
to attract shoppers who can’t resist the latest gadget or love a good end of year sale.
One thing we may not think about during those hectic days is philanthropy. But in 2012,
the 92nd Street Young Men’s and Young Women’s Hebrew Association, along with the
United Nations Foundation, found a way to celebrate and encourage giving amongst
the commercialization and consumerism of the post-Thanksgiving season. This special
day, known as #GivingTuesday, was inspired by the core Jewish value of Tikkun Olam. In
2014, more than 10,000 organizations in 46 countries came together to participate in this
important day.
This year, we are proud to take part in this global movement. On December 1, when you give
to the Jewish Federation of Greater Dayton, you help give our Annual Campaign that extra
bump, which pushes us closer to our 2015 goal. Donations made as part of #GivingTuesday
will be matched by the Levin Family Foundation, up to $1,000.
So while you are enjoying that piece of pumpkin pie, please consider giving an extra helping
to the annual campaign. You can feel good knowing you are playing an important part in
providing support to the Jewish community locally, in Israel and around the world.
You may donate online at www.jewishdayton.org, or by calling Caryl Segalewitz at 401-1558.
Please help us make $1,000 become $2,000. Every amount counts. Thank you!

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